Are you looking for a tool to get access to SEO reports? You should try this API! In this article, we’ll explain how to use it and what benefits it offers.

SEO is an abbreviation for Search Engine Optimization. It is the technique of increasing the visibility of a website or web page in search engines like Google, Yahoo, and Bing. SEO is a continuous process that requires a lot of analysis, planning, and implementation.

It is necessary to know how to analyze the competition, keywords, and more in order to achieve good results. For this reason, tools that can help you with this task are essential. An API is one of them.

What Is An API?

An application programming interface (API) is a software that allows two different programs to communicate with each other in order to request and receive data. This way, you can receive information from the internet without having to do it yourself.

In the case of SEO tools, you will be able to receive data from other programs that can help you analyze your SEO strategy better. This way you can get information about your competitors, keywords and more. But there are also APIs that can help you with your own SEO strategy.

Differences between paid and organic search

  • Position: the top of search engine results pages for paid search results are displayed, while those for organic results are displayed below them.
  • Time: time is another important distinction between paid and organic search. While results from organic search can take weeks, months, or even years to appear, results from paid search can occasionally be obtained in as little as a few minutes. Therefore, with organic search, you must play the medium- to long-term game.
  • Payment: as the term implies, paid search traffic is compensated when it comes to payment. You pay for each click (PPC) based on the cost per click (CPC). This implies that each time a user clicks on your advertisement, you are charged. Consequently, you buy traffic for your page by paying Google to display your ad when a visitor searches for your keyword, as opposed to depending on organic traffic to your website. Although it does involve a time and resource investment, traffic for organic search is free.
  • Share of traffic: approximately 20% to 30% of searchers click on paid results, while 70% to 80% of searchers click on SEO results when it comes to traffic share. Therefore, organic results receive a majority of clicks.

WebPage SEO Reporting API

Using this API, you may learn what the best SEO-ranked pages’ HTML contains and emulate those best practices.

Each developer receives a personal API access key after joining up, a special string of letters and digits that allows access to the API endpoint. Include your bearer token in the Authorization header to authenticate with the WebPage SEO Reporting API REST API.

You need any advantage you can get if your industry is highly competitive. Knowing where your traffic is coming from can help you beat out the competition. This will enable you to reach out to potential clients who may not even be aware that you exist.

For marketing companies looking to acquire relevant information about a website in a methodical way, this API is a fantastic option. If you see that a page is not optimized sufficiently, for example, you might offer optimization services to it.